A 60-year-old man has died while taking part in a drinking challenge live on Youtube.
Yuri Dushechkin had drunk one-and-half litres of vodka on a livestream feed when he collapsed as around 150 people watched.
Police officers and paramedics rushed to his home in Smolensk, Russia, where they found his lifeless body on Thursday, according to local reports.
Yuir, who was affectionately known as ‘grandfather’, had been taking part in a controversial activity called “trash streaming” where people are paid to carry out dangerous stunts online.
He is claimed to have been a regular on ‘First Step to YouTube’, a channel that became well-known locally for broadcasting “trash streaming” activities.
Critics claim the channel targets vulnerable participants who are humiliated because they are desperate for the money.
The channel was first highlighted in 2017 when it offered to pay homeless people to drink alcohol or hot sauce on camera.
In October, blogger Andrey Burim was arrested after a 21-year-old model was beaten live on air.
He was banned from YouTube.
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