Supa Komando, a unique energy drink from the stable of Seven-Up Bottling Company (SBC), is set to refresh the 2nd edition of Cycling Lagos, one of the biggest cycling events in Africa.
Cycling Lagos, an annual cycling event designed to promote a healthy lifestyle is scheduled to hold between October 21 and 28, 2023.
General Manager, Marketing, Seven-Up Bottling Company, Mr. Segun Ogunleye said the partnership with the Cycling Lagos event offers a great opportunity for the brand to create excitement among cycling enthusiasts in Lagos and energize them as they move around the city on their bicycles, promoting healthy lifestyle.
Supa Komando energy drink will create unique experiences for consumers and cyclist at venues of the event further driving home the brand’s narrative enjoining Cyclists to face their challenges and Fire on as they embark on the race to the finish line and guests to seize the day and enjoy the unique experiences as a result of this partnership.
Commenting on the development, Managing Director of BrandEscort Communications and creator of the cycling initiative, Bamidele Adeleye said he was excited to see Seven-Up partnering with the Cycling event for the second time.
“Seven-Up Bottling Company is a leader in the beverages industry that has been consistent in supporting sports development in Nigeria. Organisations such as this should be commended and rewarded,” he said.
The 2nd Cycling Lagos will kick off with its Mini Tour of Lagos – A promotional tour in select locations in Lagos on October 21, 2023. The Children’s edition will also be held on October 21, 2023 at the Teslim Balogun Stadium, Surulere, Lagos. The Grand Finale of the event will be held in Lagos on Saturday, October 28, 2023.
The event which is expected to further promote cycling as a major sporting activity in the country was designed to encourage Nigerians to embrace the culture of riding bicycles in their various communities for its health benefits.
The 2nd Cycling Lagos event with the theme, Greener Ride is designed to promote a lifestyle that is environmentally friendly. The competition is also aimed at championing healthy competition among corporate organisations as a way of promoting healthy lifestyle among corporate executives and Nigerians.
The 2023 edition is also supported by the Lagos State Sports Commission, Lagos State Cycling Association, MultiChoice, owner of DStv and GoTV, Nestle Nigeria Plc among others.
