Nigerian billionaire, Aliko Dangote’s jointly owned automobile company, Dangote Peugeot Automobiles Nigeria Limited (DPAN) has started assembling operations in Nigeria.
According to officials from the facility, between 2022 and 2023, DPAN will deploy the Land Trek, 3008, 5008 and the new 508 into the system with the help of their newly built Green field plant.
Dangote Group which earlier expressed interest in the Peugeot plant finally received approval from the regulator.
The company which has an assembly capacity of 120 vehicles per day has recruited Nigerians to undertake several duties geared towards the success of their operation.
The company said, “With the New Green Field Ultima Assembly Plant, a lot is being done by DPAN to ensure visibility of the Peugeot brand and availability of spare parts to the network and the generality of Nigerians.
DPAN will be encouraged by our technical partner to reposition the brand in the short, medium, and long term as we ensure customer satisfaction and sustainability.
“This dream has started with the re-launch of the Peugeot brand in Nigeria as well as the local assembly of the 301 at our new Kaduna plant and thereafter the introduction of the Landtrek, 3008, 5008 and the new 508…Nothing is being spared to enable market recapture, hence all hands are on deck to ensure not just survival but also continued growth in a market with potential for cars in excess of 100,000 units per year and growing.”
