BrandXchange has kicked off the search for Best Value-for-Money Brands in 2024 with the opening of the website for consumers to vote for nominated brands.
This year’s voting commenced on the 15th of March, 2024 as part of activities highlighting Consumer Rights Day.
Speaking at the presentation on the Consumers Value Awards website opening, Akonte Ekine, founder and Chief Executive Officer of BrandXchange revealed that all is set for the consumers to express themselves in the new season of market challenges by visiting the website to cast votes for the brands that are living up to their claims.
Brands are classified according to industries and a new category of the most consumer-friendly brand is introduced based on the nominations made by consumers. There will be social advocacy conversation recognition based on consumer preferences, amongst others, added Akonte.
This year’s edition will be the 3rd edition and the theme is, Empowering Consumers.
The voting platform will be active for 3 months from 15th March till 15th June for consumers to vote across the country.
Brands of value were nominated by consumers across the country based on market experience both on and offline and it has enabled BrandXchange to aggregate brands together for the purpose of engaging the market to validate brand claims through consumer votes for a period of three months.
The last two editions of the awards resulted in recognizing a total of over one hundred brands both local and international as best value for money brands.
This year’s voting list has over two hundred brands up for voting based on the nominations of consumers.
It is a transparent programme for consumers and brand managers or owners to see, especially now that we are in a season of alternative or substitute brands with the dictates of the economy, consumers are shifting ground in buying behaviour due to increasing pressure on the pockets.
