MetroSports

Dutch football club made more money from Beer sales to fans than selling players last season

Twente stadium and a glass of beer
Twente stadium and a glass of beer

Dutch football club, Twente has disclosed that they made more money from selling beer to their fans than selling players in their latest accounts.

The former club of Manchester United manager Erik ten Hag, which currently sits fourth in the Eredivisie table, this week released their financial results for the 2022-23 season.

As well as showing the club made a net profit of €5million [£4.3m], the figures showed the club brought in €10.5m [£9.07m] from catering, a sharp rise.

From this, purchase and personnel costs must be deducted, but Twente still emerged with around €6m [£5.18m] profit.

By comparison, the buying and selling of players from 2022-23 earned them a profit of €3.75m [£3.24m].

Voetbal International journalist Tom Knipping said: ‘It’s strange that FC Twente makes more money on beer than on players.

‘I don’t see anywhere else in Europe where a club earns more on beer than on football players.’

Twente’s stadium, De Grolsch Veste [The Grolsch Fortress], is sponsored by the local beer maker in Enschede.

Related Articles

Back to top button