The organisers of the recently concluded Big Brother Naija Shine Ya Eye edition have said that it cost them N4.4billion to make it happen this year.
This disclosure was made by the CEO of Multichoice, John Ugbe during the prize presentation ceremony in Lagos.
“We employed 12,000 persons for this show, it cost us N4.3 billion to air this show this year.
“We use BBNaija to enrich lives and contribute positively to society. We hope to continue to do so.”
The organisers also revealed that one billion votes were recorded this year from the viewers.
Ebuka also announced that during the finale week, the show had over 300 million votes.
