As part of its strategies to refresh the Spectranet brand, the management of the internet service provider has announced a new multimedia advertising campaign, aimed at repositioning it as ‘The Wi-Fi Network’.
According to the company, the new payoff line reinforces the brand’s position as one of the leading Internet Service Providers in the country in terms of network’s quality, products and service offerings.
It also showcases the confidence of the brand in terms of its ability to service current and evolving needs of various customer segments, including the fast-evolving Generation Z.
Shola Adegboroye, executive director at Creativexone, the advertising agency to Spectranet, explained that the new tagline depicts Spectranet as a customer- centric, innovative and nimble brand.
He added that the need for the company to adapt to the changing times, reinvent itself and step into the next phase of evolution, reflecting the aspirations of Generation Z, informed the new tagline.
“It also needs to consolidate its offerings across various high-speed technologies under one tag line. According to him, all these unique offerings stand Spectranet out as the Wifi Network,” he stated.
Ajay Awasthi, the company’s chief executive officer, while speaking on the new positioning, said the aim was to consolidate all the company’s product offerings under one umbrella tagline.
“This will help simplify the decision making for prospective customers, as the end customer looks to eventually consume a Wi-Fi service supplied to him through a modem or a router,” he added.
