Samsung Nigeria has unveiled movie industry icon, Dakore Egbuson-Akande, as brand ambassador for its Consumer Electronics division.
Dakore, as she is popularly called by her teeming fans, will be working closely with the brand and, by so doing, use her starpower to raise awareness for Samsung consumer electronics products and ultimately contribute to making Samsung the preferred brand in the West Africa sub-region.
According to Danny Kim, Managing Director, Samsung Nigeria, Dakore represents the values that Samsung has stood for over the years.
“The Samsung brand stands for quality, innovation, change, discovery, self-expression and excellence in performance. These very same qualities are exemplified by Dakore whose quality and depth of work as well as versatility as an artiste have endeared her to Nigerians today. We are indeed very proud and privileged to have her as our brand ambassador,” Kim said.
Marketing Manager, Consumer Electronics, Samsung Nigeria, Chika Nnadozie, said, “the signing of the award-winning actress is an opportunity for Samsung to reach out to her teeming fans and its customers through the Nigeria movie industry.
“It is important to us, as a brand, to connect with customers at all touchpoints and, in so doing, we have chosen Dakore who is one of the biggest stars in Nollywood, the movie industry here in Nigeria, which is one of the passion points of people in West Africa,” Chika added.
In her own words, Dakore said she was delighted to be chosen as an ambassador by the electronics giant.
“Samsung is one of the biggest brands in the world and I am thrilled to be working with them at this stage in my career. This partnership is a mutually beneficial relationship which I will hold dearly,” she said, adding that “Samsung is a brand that is well-respected all over the world for its reliable and durable products, which made it very easy for me to accept the offer of being an ambassador for the consumer products division of the company”.
Samsung has proven its enduring popularity in Africa with the release of the latest Brand Africa 100® list. It is the first and most comprehensive pan-African study and ranking of brands in Africa. Samsung was acknowledged as the third Most Admired Brand in Africa, across all categories and number one in the electronics/computer category.
